Digital Strategy, User Experience and more…


Adding Emotion to your UX Writing

Triggering a subtle emotional response is a key goal of call-to-action compliance. Pictures and novel design elements are the low-consideration primer of choice. But properly written emotional copy can increasing the overall conversion rate as well.

Virtual Selling and Digital Transformation

, ,
How Digital Transformation can help you sell large-ticket home improvement jobs with little or no in-home access to homeowners

Flip The Script

, ,
This book contains a great copywriting formula that resets the boring feature benefits playbook. Check it out as an alternative to your web copy approach.
Website Entropy is a Harsh Mistress!

Ten Indicators it is Time for a Web Redesign

Introduction: Website Entropy is a Harsh Mistress!

7 Considerations when Reopening Business after COVID-19 Pandemic

As businesses reopen, there will be opportunities to satisfy a pent up demand for retail goods and services - IF the customers feel safe! This article outlines 7 customer experience considerations when reopening retail businesses.