Digital Strategy Development Process
Digital Strategies are constructed from models of people groups, the brand and environment. From there, strategies, tactics and digital and brand experiences are designed to engage and make brand advocates. The following outlines the development of digital assets for a large project. This process would be scaled back to the meet the budget and goals of the client.
Discovery and Strategy Input Elements
Digital Strategy services are a part of a digital transformation or customer experience initiatives. This CX offering reviews all aspects of the customer touch points and moments made throughout the organization. This information is used to form customer personas profiles and journey maps that model the voice of the customer and interactions.
Digital Strategy Modeling
The Audience, Company and Environment research is used model customer personas profiles, the competitive environment, brand attributes and journey maps. These models are them used to design strategies and tactics to meet the goals of the digital transformation project.
Strategy and Tactical Solutions
The models developed in the last section drive specific strategies and tactics. This includes marketing, sales, content, accessibility, etc. Here is a small sample of the digital strategies and tactics we consider in the Solution Strategy development.
UX and Visual Design
The final phase to setup implementation phase of the project. This includes the design of the overall experience and customer journey (touch points and moments), and the visual design with Accessibility in mind.