BOOK REPORT – Flip The Script by Oren Klaff

How to “Flip the Script” on your website.
By David Pfeiffer

As a Web strategist and UX professional, I am keenly interested in persuasion and influential techniques used in interpersonal selling and selling systems. I am always looking for ways to incorporate these techniques into website interactions and content.

In this article, I review the Oren Klaff’s “Flip the Script” selling system and discuss how it can be applied to web pages.


I have been a fan of Oren Klaff since reading his “Pitch Anything” book that talked about stacking “selling frames” on top of each other for various sales situations. The idea of framing is a well-known psychological technique to prime and trigger compliance in advertising and other influential mediums.