Although we think of ourselves as highly rational decision-makers, behavioral scientists have shown, repeatedly, that we desperately need emotion to make decisions. Without emotional input, we tend to dither over small details and endless comparisons, thereby making no decisions.
Related to Customer Experience
Assuming your SEO efforts are bringing relevant traffic to your website, you should expect a healthy form completion rate. If not, read this article on how to present the right form at the right time.
What to do when Brand Attributes are missing from your User Experience Strategy Project
Triggering a subtle emotional response is a key goal of call-to-action compliance. Pictures and novel design elements are the low-consideration primer of choice. But properly written emotional copy can increase the overall conversion rate as well.
How Digital Transformation can help you sell large-ticket home improvement jobs with little or no in-home access to homeowners
This book contains a great copywriting formula that resets the boring feature benefits playbook. Check it out as an alternative to your web copy approach.
As businesses reopen, there will be opportunities to satisfy a pent up demand for retail goods and services – IF the customers feel safe! This article outlines 7 customer experience considerations when reopening retail businesses.