Ten Indicators it is Time for a Web Redesign

By David Pfeiffer, Digital and UX Strategist

Introduction: Website Entropy is a Harsh Mistress!

The last version of your website probably took a lot of time and money to produce. You may have hoped that it would remain relevant for years, but all websites make a gradual decline into irrelevance. We call it “Website Entropy.” This happens in several ways; 1) the competition coops or repositions your brand advantage, 2) the information on your site is no longer up-to-date, or 3) your design becomes dated.

As your website is often your potential customer’s primary brand impression, it is a key revenue contributor.

But, when is it time for a website refresh?

Checkout our ten indicators that it’s time for a web redesign below. If any one of these indicators are triggered, contact your design firm and/or web developer to fix the problem. If multiple indicators are triggered, consider it time for a redesign.

Additional Resources (click “+” below)

Learning Something Good from Something Bad

Yes, you can learn something good about website design by looking at bad web design! Brenda Barron tells us what she learned by looking at 10 bad websites.

Learn from the Best

Yesterday, we looked at some bad websites, today let us look at some great ones. “The Awwwards” is a great website about other great websites! Here are some of the best business websites:

One foot in front of the other

Forbes magazine has a useful article on how to execute a successful web redesign project. The author, Haris Bacic, outlines setting goals, how to select a design team, key performance indicators, process tips, and launch considerations.

Good Website Pages

In his article, CMU Professor, Jim Papoun, outlines five questions to consider when evaluating a quality web page.

Website Entropy is a Harsh Mistress

Website Entropy is a Harsh Mistress!