Adding Emotion to your UX Writing
By David Pfeiffer and Meghan Pfeiffer
As often discussed in UX articles, triggering an emotional response is a key aspect of call-to-action compliance. Pictures and novel design elements are the low-consideration primer of choice. A picture and title may get you the share or bookmark, but large ticket items require copy that completes the overall emotional experience towards becoming a customer.
This article will outline a tried-and-true emotional writing technique used by fiction writers.