Although we think of ourselves as highly rational decision-makers, behavioral scientists have shown, repeatedly, that we desperately need emotion to make decisions. Without emotional input, we tend to dither over small details and endless comparisons, thereby making no decisions.
Tag Archive for: cro. ux
Assuming your SEO efforts are bringing relevant traffic to your website, you should expect a healthy form completion rate. If not, read this article on how to present the right form at the right time.