Many of the pages for this website were standard eCommerce pages with some interesting features as outlined below.
The UX for the Site Search Engine Results Page (SERP) segmented the products from the extensive content that the site had to offer due to their extensive content marketing program. When a User initiated a search from a product page, the SERP displayed a products list (see below). When searching from a content page, the SERP would display content results. Note the comparison function below as well.
Search Engine Results Page (SERP) with support for Products and Content
Using this panel, they could move up their next shipment date if their supply was running low or delay a shipment if they had excess supply. This interface was prototyped in Axure to make sure all use-cases were covered and that the user interface elements were easy and intuitive to use.
Product Detail Page
The UX for the product detail page was carefully designed to make sure the most pertinent information was above the fold.