MH Imaging

Situation:
MH Imaging is an MRI and other imaging modalities provider in southeastern Wisconsin. They needed a Brand and Website refresh long with a 5-year marketing strategy to promote their three locations.

Technologies: WordPress

Site Deployed: Q1 2015

Tools: Photoshop, Illustrator, Axure. Amazon Mechanical Turk was used for polling on branding messages.

Personal Involvement:
On this project, I led discovery, market research, and UX/IA strategy development efforts. I delivered a complete web solution strategy that included market analysis, personas, influence messaging platform consistent with the brand, journey maps driving a user-centric sitemap, content strategy, and wireframes.