High Concrete Portfolio Case Study


This illustration was used to guide the project website project goals.

High Concrete Group (a division of the High Companies) is a precast manufacturer with multiple plants in the Northeast part of the United States. Their old website was outdated and difficult to update with their recent solution information. They wanted to truly user-centric selling tool for their long sales cycle.

After a stakeholder discovery, we embarked on Customer surveys to nail down the needs and expectations of their customers base. This established a series of 6 personas, messaging patterns, and journey maps representing their customer needs at various points in that journey. This was used to determine the information architecture, sitemap and page sections. From here Wireframes and a visual design were developed and converted into user stories for the development team. This project was a 6 figure website development project which was completed in 9 months after a pause due to the COVID Pandemic.

Technologies: Episerver CMS, a new set of re-usable page blocks, integrations with their CRM and email automation system.

Site Deployed: Q1 2021

Tools: Adobe XD, Photoshop, Zeplin, The solution strategy, UX, and information architecture documents were managed in Confluence (this facilitated an efficient approval process between three parties involved in the development) and the MS Office suite.

Personal Involvement:

On this project, I led discovery, research, and UX/IA strategy development efforts. I delivered a complete web solution strategy that included audience analysis using surveys/interviews, personas, influence messaging platform consistent with the brand, journey maps driving a user-centric sitemap, content strategy, wireframes, and design inventory leading to a high-impact website.